Package design is a very expensive and costly project if it isn't done right and holding with all the requirements needed today to present to the market for sale. If you have a new product and want to be sure that it will make the best impact when introduced, lets see it and make sure the desired impact is there. If you don't think that your package is just as important as the price, then walk the aisles of your nearest store and see what attracts you and what doesn't.
Private Label is especially important to make sure that when you provide this service on your product lien, that in the event of your losing the business, you do not lose all you gained in massive supplies of labels and not being protected on their usage.